7UP DIGITAL BARTENDER
Not everyone has a collection of bar tools or an extensive knowledge on mixing drinks, but everyone does have a phone. With this simple insight, we set out to create the 7UP Digital Bartender, which turns any smartphone into a tool for mixing drinks.
★2019 People’s Choice Webby Winner “Best User Experience”
★2019 National Addy
Digital Bartender Overview
LAUNCH EVENT
We launched the 7UP Digital Bartender with the “Bartenderless” event in NYC. Guests got all the ingredients they’d need to make their own cocktails, and the Digital Bartender to show them how.
