This campaign challenges what you think you can do with 7UP. Of course you can put it in cocktails. But what about in cupcakes? Pies? In guacamole and bacon? Oh yes you can. In fact, we dare you.

With a bold voice and look, we playfully encourage you to mix 7UP with all kinds of things. Visuals and sound design come together in mesmerizing ways, keeping interest and appetite appeal front and center.

The campaign features pre-roll videos, a new, graphic approach to recipe videos, :06 bumbers, and all the social things, from Snap to Stories to Pinterest.

Art Director: Madison Miller


Just the most beautiful photos of soda, cake and cocktails on the Internet, NBD.

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