THE 7UP DIGITAL BARTENDER
Not everyone has a collection of bar tools or an extensive knowledge on mixing drinks, but everyone does have a phone. With this simple insight, we set out to create the 7UP Digital Bartender, a mobile experience on 7UP.com that turns any smartphone into a tool for mixing drinks without any hassle. The tool empowers hosts to make over 30 unique 7UP cocktails and mocktails. We worked closely with developers to create the most user-friendly experience possible and designed a look & feel that felt clean, modern and relevant to 7UP.
★2019 People’s Choice Webby Winner “Best User Experience”
★2019 National Addy ★2019 Gold Dallas Addy