Writer of ads, teller of stories, author of...a dog's Instagram.
Progressive / TV
We were one of the first teams to be able to take Flo out of the Superstore and into the real world. She was pretty good at driving a boat for never having been on one.
"Ode to Flo"
People really love Progressive's boat insurance.
Bundle literally everything and save.
A&W Root Beer
A&W Root Beer is nostalgia in a bottle. Summer days riding bikes. Warm nights slurping creamy floats. Endless hours of - hold on. We only know this because we're #old. But what about today's kids? How will they know about A&W when it hasn't been advertised in years?
We were tasked with the first ads for A&W in almost a decade. The goal? Remind parents to bring home the root beer and treat their own kids.
With spots, a social campaign and a site update, we put A&W Root Beer back on the grocery list and gave another generation happy childhood memories.
If you’ve driven anywhere near Dallas, you’ve probably seen this colorful, clever campaign that dares you to make your way north to Oklahoma. These ads ran across Dallas in targeted placements, from the restaurant strip of the West Village to the Dallas Farmers Market and select entertainment publications.
Reminding the Uptowners to get out of town.
Has a nice ring to it.
Best of both worlds.
Drop your organic potatoes and get in your car.
And who doesn't?
Go all in. Get the Wagyu.
7UP / Mix It Up A Little
7UP has always been great on its own, but it's also the perfect ingredient to mix into recipes. To prove 7UP's versatility and inspire people to mix it into everything from cocktails to cake, we brought in a true mixing expert: Sir Mix-A-Lot.
Sir Mix-A-Lot mixed it up with mixologist Ivy Mix (dubbed "America's Top Bartender") with his mixing skills and inappropriate humor.
We also remixed the popular recipe video, making 7UP's version a beautifully styled and refreshingly fun thing to watch on Instagram, Facebook, Pinterest and more.
And we refreshed 7UP.com with a new look and new recipes. Now, smart search functionality makes it easy to find the perfect recipe for any occasion.
GIF Engine with 4,000 possible combos. Shoutout to the developers.
Best casting call ever.
Not all heroes want to save the world.
Wouldn't it be nice to know your bank truly cares about what matters to you? Webster Bank, a regional New England bank with small-town values and a history of exceptional service, actually does care about their customers, which led us to create the "What Matters Most" campaign.
We began by partnering with Harris Interactive Research to survey thousands of people about what matters to them - in banking and in life.
Then we ran contextual ads based off the results, to show our findings and engage people in honest conversations about what really does matter. The campaign let Webster put a stake in the ground and establish that they weren't like other banks.
Before the campaign launched, we rebranded Webster Bank across all their touch points, still making sure the values that set them apart from big banks stayed front and center.
"What Matters Most" :60 Anthem
What Matters Most: Survey Results
We designed the survey results into an infographic that told the story of where people's priorities were and what mattered most (hint: it wasn't banking).
Webster Bank Brand Book
Webster Bank Brand Book
WebsterBank.com Site Update
Straight Up Tea
As its name implies, Straight Up Tea is straight up in its ingredients and its tone. It's real tea for people who keep it real.
We gave Flo a digital and social presence with a variety of campaigns and tactics, from growing our fanbase on social to increasing app downloads on mobile.
Dress Like Flo Social Campaign
This month-long social media campaign started with a YouTube star and a Flo costume, and ended with thousands of photos from people (and their pets) in those familiar white aprons.
Dress Like Flo on Progressive.com
Dress Like Flo on Facebook
Find Flo Print + Mobile Campaign
Go from searching the print ad to an interactive mobile game in one snap of a (ugh, sorry this is embarrassing but I have to say it) QR code.
Quote Like a Ninja Mobile Ad + Video
To promote Progressive's mobile quoting app, we harnessed the speed and charm of ninjas. The mobile ad opened to play a short animated video that explained the benefits and ease of the app, and drove people to download it.
LensCrafters wanted to help people feel more confident in their choice of frames. And we recognized an opportunity to reimagine what a mirror could do.
myLook is a digital mirror installation. It blends facial recognition technology and nine simultaneous cameras to capture a customer's look from every angle.
Customers can take photos in new frames, compare frames, and share their photos on Facebook. myLook is currently rolled out in LensCrafters stores around the country.
myLook Virtual Mirror
Saying something great in 140 characters is hard. And in 140 words? That's even harder.
Motel 6 “Status Updates” (dates itself since nobody pokes anybody anymore but hey, it used to be timely!)