CLIENT: JEEP

When Bruce Springsteen launched his book, “Born to Run,” Jeep came to us with an ask: Make their next Super Bowl spot a passage (any passage) from this book. Sure, we had to read his book over a weekend to find a passage, but I didn’t mind. While Bruce ended up liking the spec video below (one of a few he was sent) the project never got the official green light. But these words, images, and sounds together still give me chills.

CLIENT: GO RVing

A simple idea: let today’s young outdoor enthusiasts decide what RV means for themselves. Spec video for a final round presentation.