NO SUPER BOWL SPOT? NO PROBLEM. 

Between playoffs and the Super Bowl, it’s peak guac season. And Avocados From Mexico doesn’t just want to get in on the big game conversation. They need to remind people that football parties without guac are a bad call.

But instead of turning to TV, the brand leaned into digital for the big game season. We knew we’d have to go big to break through. So we turned to the latest tech and one of the NFL’s biggest personalities. Enter AI Gronk and The Guacline. We used a mix of real footage and AI to create Gronk’s avatar, which dished out personalized guac recipes for hungry fans.

The result? More time spent with the brand than a 30-second Super Bowl spot.
And Ad Age Small Agency Award - Silver, for Best Use of AI