NO SUPER BOWL SPOT? NO PROBLEM. 

Avocados From Mexico is known for their Super Bowl spots. But Super Bowl Sunday isn’t just football’s biggest day. It’s guac’s biggest day as well. They want to get in the conversation and more importantly, they need to remind people that football parties without guac are a fumble.

Without a Super Bowl spot in the mix for 2025, we knew our client needed an innovative way to reach a wider audience, break through the noise around the game, and remind fans that guacamole is a game day necessity.   We developed and launched The Guacline, an AI-powered interactive platform where fans could receive a personalized video call from NFL legend Gronk and get a custom guacamole recipe.