7UP DIGITAL BARTENDER

People’s Choice Webby Winner “Best User Experience”

National Addy

Not everyone has a collection of bar tools or an extensive knowledge on mixing drinks, but everyone does have a phone. With this simple insight, we set out to create the 7UP Digital Bartender, which turns any smartphone into a tool for mixing drinks. 

LAUNCH EVENT

We launched the 7UP Digital Bartender with the “Bartenderless” event in NYC. Guests got all the ingredients they’d need to make their own cocktails, and the Digital Bartender to show them how.