A SWEET NEW LOOK AND MASCOT LAUNCH
The produce section is ripe with commodities (you bet we do puns here) but very few personalities. Enter NatureSweet’s Teamatoes, a crew of charming characters ready to bring joy to snack time, and more importantly, endear customers to the brand. Work included a visual identity and site update, tagline, character development, and a campaign with video, social, OOH, and more.
Taste All the Good
A tagline that speaks to the many facets of good in the brand, from their flavorful greenhouse-grown products to their purpose-led business model that empowers agriculture workers.
Bringing the Teamatoes to Social
We teased, we launched, we did a Vogue-style interview and sourced tips from other brands on how to mascot.
